Turning Even the Most Difficult Customer into Your Biggest Fan
Each month, we review a book selected to both engage and challenge leaders as they seek to make a difference in their organizations.
Our pick this month is Who's Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan by Marilyn Suttle and Lori Jo Vest. This book is filled with real world case studies from companies in a wide range of industries that excel in their customer care.
Researchers have announced the arrival of the "hypersensitive customer," who is pickier and more demanding than ever. Companies that put a strong emphasis on service will be better prepared to deal with this new generation of clients.
While your team may be well-versed in some areas of customer care, are they well-versed in all of them? Have you clearly conveyed specific expectations for how they treat your most valuable asset - your customers? And since this hypersensitive customer is sure to be coming your way, what should you emphasize to better accommodate them?
Find out by reading the new customer service book, "Who's Your Gladys?" When you order today, you get a special package of 40+ electronic bonus gifts in customer service, sales, marketing and professional development.
Buy your copy today at www.whosyourgladys.com.
Watch the WYG book trailer here: www.youtube.com/whosyourgladys
For our current reading list, please click here. |