Crowdsourcing
Each month, we review a book selected to both engage and challenge leaders as they seek to make a difference in their organizations.
Our pick this month is Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business by Jeff Howe.
Over the last few years, a number of authors have explored the intelligence of groups.
In The Wisdom of Crowds, James Surowiecki argues that groups are "remarkably intelligent, and are often smarter than the smartest people in them."
In Crowdsourcing, Howe describes a shadow workforce available to any company with a complex or thorny problem they are having difficulty solving. This workforce comprises individuals who have knowledge in areas outside of their traditional 9 to 5 jobs and who often lack the professional certifications, the credentials or even the training most people would expect is necessary to come up with workable solutions.
This worldwide set of resources, connected by the Internet, represents individuals willing to work in their spare time on problems that interest them even though they spend most of their waking hours doing something else professionally.
The book provides numerous examples of companies leveraging this powerful set of resources, including iStock which depends on "amateur" photographers for their growing collection of stock photos, and Procter and Gamble who from time to time reaches out to the crowdsourcing community for solutions not readily available from their own talented and specialized workforce.
Many are discovering the power of diversity in solving problems, both corporate and governmental. Crowdsourcing in an emerging asset for organizations and their leaders who recognize that "the people you'd least expect to solve a problem [are] exactly the ones most likely to crack it".
For our current reading list, please click here. |